• insomnia

    Entrepreneur Spotlight: Insomnia Cookies

    When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”

    Read More
  • Bright Feet Slippers

    Entrepreneur Spotlight: Bright Feet Slippers

    When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”

    So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.

    Read More
  • rethink-your-industry-entrepreneur-podcast

    Podcast Episode #5: “Rethink Your Industry”

    In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

    The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

    Read More
  • slink

    Entrepreneur Spotlight: Slinky

    Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…

    Read More
  • MANCAN

    Entrepreneur Spotlight: ManCan

    Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.

    Read More
  • dodocase

    The DODOcase

    When 28 year old entrepreneur Patrick Buckley heard that his family and friends were reluctant to switch over to an e-reader because they strongly preferred the sensation of holding a book, he had a great idea. He created the DODOcase, an e-readers, tablets, and phones, manufactured using traditional bookbinding methods.

    Read More


Click Here For More Why Didn't I Think of That?® Recommended Reading

The Blog

Jan
13

Podcast Episode #5: “Rethink Your Industry”

In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

Read More
Jan
3

The DODOcase

When 28 year old entrepreneur Patrick Buckley heard that his family and friends were reluctant to switch over to an e-reader because they strongly preferred the sensation of holding a book, he had a great idea. He created the DODOcase, an e-readers, tablets, and phones, manufactured using traditional bookbinding methods.

Read More
Dec
8

Last Minute Gift Ideas

We’re already in the second week of December! I for one have been so busy lately that I not only missed out on the Black Friday and Cyber Monday hoopla, but I still haven’t done any Christmas shopping!  I have a feeling that I’m not the only one, so I thought I’d provide you, dear readers, [...]

Read More

Latest Entrepreneur Stories

Pillow Pets
Feb
2

Pillow Pets


What They Do:
Create stuffed animals that unfold into plush pillows.

Play
Curves: The Power to Amaze Yourself
Feb
2

Curves


What They Do:
Women only, no frills health club with a 30-minute exercise circuit set to music.

Play
Medtronic
Feb
2

Medtronic Pacemaker


What They Do:
Manufacture Heart Pacemakers

Play
FairyTaleBrowniesp-pack
Feb
2

Fairytale Brownies


What They Do:
Nation’s largest gourmet mail-order brownie/cookie company.

Play