A couple weeks ago, I covered the story of Mark Konjevod and his WIN Sports detergent.
In a nutshell, Konjevod, a marathon runner, realized that regular detergents did little to curb the smell from dirty high-performance sporting clothes. So he started WIN Products.
Well, a recent article on WIN at Crain’s New York Business brought to light a few new details that I thought I’d share with you.
First off, something I never mentioned in my blog post: In 2006, WIN became the official detergent of the U.S. Olympic Team.
“Having those ‘six rings’ gives a product a lot of credibility,” Mr. Konjevod reveals in the article.
Also of note: WIN will become the official detergent of FIFA for the 2010 World Cup. That’s a big deal, and a big break for Konjevod.
Read the full article for more.