January 22, 2017

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Monday, December 1, 2014

Home Depot


On Tuesday, I posted the first piece in my new series on Business Axioms where I spoke with Why Didn’t I Think of That? co-host Bob Smith on what it means to “Rethink Your Industry.”

And today, I’m bringing you a brand new 90-second WDITOT feature that tackles how two men did just that in the home-improvement world.  Here’s the world premiere of Why Didn’t I Think of That‘s newest story, Home Depot:


Personally, I love stories like this, taking a giant household-name and learning its origins story. I covered Home Depot’s origins here on the Think of That blog about a year ago, where I was able to go a bit more in-depth on the subject, like why Bernie Marcus and Arthur Blank were fired from Handy Dan, and why, exactly, they had their children walking around the parking lot of the Home Depot on its first day in business, handing out dollar bills to anyone who was willing to check out this new “discount” store.

No one’s paying you to shop at Home Depot today. And why should they? With $71 billion in annual sales, I think it’s safe to call this one a true success story. Thanks for listening, and thanks for reading. Come back tomorrow as we examine not only the entrepreneurial spirit, but an entrepreneur’s genetics.

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