Pursue Your Passion
Axiom #3: Pursue Your Passion
Rethink your hobbies and interests. The things you enjoy outside your job — the things you do for love — can lead to a profitable future.
Do something you love, and you’ll never have to work a day in your life. So goes the old saying. Of course, anyone who has ever started a business based on their passion knows that, just because you’re passionate, it doesn’t mean you won’t be working your rear end off. But the idea still stands: If you’re doing something you love, the effort you put in comes just a little more naturally. Those long hours are just a little more enjoyable. And success is all the sweeter.
Making your passion profitable isn’t always easy, but it isn’t impossible. Depending on the nature of your business, “profitable” can mean either commercial success, or a financially sound charitable enterprise.
There are plenty of Pursue Your Passion success stories that the Why Guys have uncovered. Their story on Sew What, Inc is a prime example. Sew What? Inc. specializes in custom theatrical draperies and fabrics for entertainment and event industries. They produce everything from 3-D fabric sets for rock concerts to fancy front curtains for world class auditoriums. It’s no coincidence that founder Megan Duckett loves what she does. It all started when she rented a sewing machine and made 10 coffin linings for a Halloween show, as a way to bring in some extra money. She enjoyed it so much, though, that she began doing craft sewing on weekends and evenings. And now, her company’s recording annual sales of 4.6 million dollars.
Sew What, Inc is unique in that Megan Duckett didn’t even recognize her passion for custom drapery fabrication until she was already making money off it. That’s lucky. But what about people who know already know what their passions are and can’t figure out a way to monetize them?
The truth is, pursuing your passion is by no means a surefire way to find success. Just because you love something doesn’t mean a significant segment of consumers will. And being passionate doesn’t mean you’ll be a good business person.
If you’ve racked your brain trying to find ways to pursue your passion and make it profitable, but haven’t come up with anything, it doesn’t mean that it’s impossible. But it may not be the right field for you to pursue. Often, the acid test of a good idea is how other people react when you pitch it to them. Many people tend to guard their ideas ferociously for fear of them being stolen. As a result, they never get to hear regular people reacting to their idea.
So if you’re toying with a way to turn your passion into a business, don’t keep it all to yourself. Use discretion, but run it by other people. See what they think. If people tend to love your idea, that might be an indication that there’s a market for it. And don’t worry too much about someone taking your business idea from under your nose. Because if it is a good idea, if you’ve got your financial and business bases covered, and–most importantly– if you really are passionate about it, then nobody will be able to pull it off quite like you. The key is to not just have confidence in your idea, but also have confidence in your own ability to pull it off in a way that no knockoff ever could. That’s the benefit of being passionate about something. Your passion shows in everything you do, right down to the finished product.