What’s worse than a kid with a runny nose? A kid crying because his runny nose is red, dry, and rubbed raw from traditional tissues. Two creative moms realized this, and invented Boogie Wipes, nose wipes pretreated with saline to prevent the itchy redness that normal tissues can inflict, especially on a child’s sensitive skin.
But before they began to boogie their way to success, Mindee Doney and Julie Pickens were moms with a problem. It started when Doney’s daughter refused the saline drops she was trying to use to treat her daughter’s sore, red, runny nose. Rather than chocking it up as another inevitable hardship of child rearing, she decided to do something about it. She teamed up with friend and fellow-mom Julie Pickens to conceive a pre-treated saline wipe that would soothe sore noses without making kids squeam.
Thus Boogie Wipes was born.
Trying to find the perfect mix of saline solution and high quality tissue wasn’t easy. They went through an intensive research and development process. And, while Doney and Pickens are resourceful and industrious, they’re no chemists. So they hired one. Eventually, they managed to get their formula just right. It was a lot of work to get the first Boogie Wipe from concept to finished product, but it was worth it.
So how is business for these innovative mompreneurs? Listen to the brand new Why Didn’t I Think of That? story below and hear for yourself, then keep reading to find out what Pickens and Doney are up to now, and how you can benefit from some of the lessons they’ve learned with their unique product.
Update: It turns out sales projections for 2011 are actually closer to $10 million. Snot bad for a four year old company.
Boogie Wipes isn’t the first time the entrepreneurial bug bit Pickens and Doney. Before launching the company, Doney owned her own marketing agency, and Pickens owned multiple Wetzels Pretzels and Cold Stone Creamery franchises. After Boogie Wipes took off, the two decided to reach out to other mothers interested in starting their own business. They created a website and blog called The Business of Being a Mom. They’ve branded themselves The Boogie Moms, and use their blog to cover the world of women entrepreneurs.
The blog also includes videos, like interviews and advice for mompreneurs. But women entrepreneurs aren’t the only ones who will benefit from the blog. Any would-be entrepreneurs would be wise to take note, as Pickens and Doney freely dish out the many lessons they’ve learned over the years.
Here’s a quick video of Julie Pickens giving advice on how to get your product in stores.
The blog is full of great pieces like this, so be sure to check it out when you get a chance.
That’s all for today. Thanks for reading. Find us on Facebook and Twitter.