September 19, 2014

Latest Stories:

Lulu’s Dessert -

Monday, September 8, 2014

Otis Elevators -

Wednesday, September 3, 2014

DODOcase -

Tuesday, September 2, 2014

Levi Strauss -

Monday, September 1, 2014

Spotlight: Skullcandy -

Thursday, August 14, 2014

Guinness World Records -

Tuesday, August 12, 2014

Hall of Fame: Toys “R” Us -

Tuesday, July 22, 2014

FitDeck -

Monday, July 14, 2014

Dr. Fresh -

Monday, July 14, 2014

Groupon -

Monday, July 7, 2014

Nike -

Friday, May 2, 2014

Caesar Salad -

Friday, April 4, 2014

Welch’s Grape Juice -

Monday, March 24, 2014

Welch’s Grape Juice -

Monday, March 24, 2014

Le Labo -

Friday, March 21, 2014

ShotSpotter -

Monday, March 17, 2014

Chewing Gum -

Thursday, January 30, 2014

EarMuffs -

Sunday, January 12, 2014

Sink Positive -

Sunday, January 5, 2014

First Christmas Card -

Thursday, December 19, 2013

Internet Cash: The Drudge Report

internet cash matt drudge report white

We often cover businesses who use the internet to market or sell their products. In fact, most businesses need to have some sort of online presence in today’s world. But there’s a big difference between a site like Amazon and a blog or a Twitter feed.

Millions of people are making money on the internet–and millions more are trying to make money selling books and guides about making millions on the internet–but it’s an area that seems to mystify and fascinate a whole lot of people. In this new series, I’ll be taking a look at some of the many ways entrepreneurs and industrious young (and old) capitalists are making money using nothing more than a keyboard and mouse.

How do you get your news? Some people go to CNN. Others wait for late-night TV. Some don’t even seek out the news anymore. It just comes to them via social networking. “I really don’t even have to go to the news anymore. I find out what’s happening in culture and abroad from links people post on Facebook,” one 21-year old Los Angeles resident recently confessed to me. It’s clear that the world of content and news distribution is a shifting landscape, which helps explain why so many people go to blogs and news aggregates to get their news. For some, a service like Google News means the difference between reading one newspaper and reading the day’s highlights from all of the world’s top newspapers. Likewise, bloggers take all of the days news, usually in a specific field of interest, and distill it, comment on it, and link to it for their readers.

Matt Drudge, founder of the Drudge Report, purportedly dislikes the classification of his site as “a blog,” but the Drudge Report and some of today’s blogs have more than a little in common. Sure, there’s a big difference between Perez Hilton and Matt Drudge, but they both serve similar functions. While they may have “tipsters” calling in “scoops” from time to time, neither Perez Hilton or The Drudge Report are usually reporting the news. Instead, they’re reporting on the news. Perez Hilton dishes gossip and takes pictures of celebrities to town with Windows Paint. Matt Drudge finds interesting news stories from around the web and links to them with eye-catching headlines. The Drudge Report came up when “weblogging” was in its infancy, and if not a blog by strict definition, it is still of the same family.

So is there money to be made in simply linking to the news? Well it’s certainly making Drudge a pretty penny, and it has also given him remarkable power in the world of internet news traffic.

The Drudge Report has been going strong for fourteen years and, surprisingly, is practically unchanged in design from its earliest days–is still one of the most powerful sites on the internet.

The New York Times reported yesterday that recent findings suggest “that Mr. Drudge, once thought of as a hothouse flower of the Lewinsky scandal, is now more powerful in driving news than the half-billion folks on Facebook.

“With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country.”

Compare that to Facebook, which accounts for 3.3 percent of inbound traffic to the major news sources. But how does he make money off of it?

Well, with the kind of traffic Drudge is getting it may not surprise you that all of the income is from the scant advertising on his site. There’s a banner ad at the top of the Drudge Report, and then a few other little ads elsewhere on the page. That’s it.

According to a 2003 article in Business 2.0, those few ads net the Drudge Report around $3,500 a day, $5,000 on a good day. And the site has only gotten more popular in the years since that estimate. The Drudge Report, the article notes, is run on a shoestring budget and “Drudge’s is a two-person operation (although he never mentions his right-hand man); that means it makes $400,000 per employee. And he never has to leave the comfort of his Miami condo.” This compared to The New York Times site, which in the same year was averaging $35,000 in profits for each one of its 237 full-time employees.

Handling of ad sales on the Drudge Report is done by a company called Intermarkets. Back in 2003, advertisers were paying up to $2 per thousand impressions, a pretty decent rate, especially when you have a lot more than a thousand visitors per day. Ad space on the Drudge Report sells out months in advance.

The Business 2.0 article also quotes Harry Knowles, founder of the similarly sparse entertainment news site, Ain’t It Cool News, as saying, “Matt and I spent hours talking about how slow the big boys were in breaking news… I remember Matt saying to me, ‘The Internet is going to be the thing that knocks off CNN.’” And, while CNN has survived this thing they call the Internet, could part of their success be due to Mr. Drudge himself linking to their news and website?

The Drudge Report, of course, is a rarity. But the power and influence of this independent operation shows what can be done with an all-internet business, the shuffling of information, if you will. The Drudge Report operates almost solely on reputation, which is great, if you have one.

Smaller bloggers and aggregates, on the other hand, have to count as much on Search Engines as they do on loyal readers. In my next piece, I’ll look at everyday people who are using just an internet connection and access to the same information as everyone else to make a living. They may not all be lounging on the beaches of Miami with Drudge, but they’re also not sitting in a cubicle, waiting for the clock to run its course.

Related Posts:

  • ヴィトン

    Pretty component to content. I simply stumbled upon your web site
    and in accession capital to claim that I acquire actually loved
    account your blog posts. Anyway I’ll be subscribing in your feeds or even I achievement you access constantly rapidly.

  • モンスター イヤホン

    That is very interesting, You’re a very skilled blogger. I have joined your feed and look ahead to searching for extra of your fantastic post. Also, I’ve shared your site in my social networks

  • Federico

    Greetings! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone4. I’m trying to find a theme or
    plugin that might be able to correct this issue. If you have any suggestions, please share.

    Appreciate it!

  • chanel bags

    I initially ordered these chanel bags , it took about three days to return and that i enjoy these chanel bags, there an all around great shoe. I do reccomend ordering from this site !

  • how to buy facebook photo likes

    I love your blog.. very nice colors & theme. Did you design this website
    yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. thanks a lot

  • online bad credit loan

    In South Africa, many blacklisted individuals may also achieve
    loans today as long as they aren’t under debt administration or debt review. Other alternatives for the pay day loan in addition have cropped-poppedup recently at the same time, and still have blended the most effective attributes in the online loan while removing some in the more expensive prerequisites.

  • Hermes Kelly Purse

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ®


    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ®

  • air jordan?sneakers

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ®

  • Herve Leger Clothing

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ®

  • Antonio Kestle

    What a wonderful site you have. It really has impressed me! Thanks!

  • cheap oakley sunglasses–

    cheap oakley sunglasses–http://www.oakley-sunglasses-hot.


  • Paula

    I wanted to thank you for this very good read!! I absolutely loved every bit
    of it. I’ve got you saved as a favorite to check out new stuff you post…

    Here is my blog; Paula

  • Pingback: mackeeper review

  • Natural Anxiety Remedies Tips

    I read this piece of writing fully about the difference of newest
    and previous technologies, it’s amazing article.


    You ought to be a part of a contest for one of the best blogs
    on the web. I am going to highly recommend this web site!

    my web blog ::

  • air jordan?7

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® air jordan?7

  • mbt womens shoes

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® mbt womens shoes

  • red bottom shoes

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® red bottom shoes

  • cheap nike shox

    We offer wholesale men and women nike shox shoe,wholesale nike air max online,cheap nike shox for sale Our products are High.

  • wholesale nike air max 2013

    This is what no-Timeless technique made up your mind most of usually unquestionably thischeap nike shox particular shoes improve.

  • air max 90 pas cher

    I would like this!!!

  • Pingback: KxHcWyAe

  • wholesale nike shoes

    we are a company specializing in online selling womens nike shox,wholesale nike air max 2013,nike shox oz and nike shox turbo and related products.

  • wholesale nike air force one

    if you are looking for the good quality Nike shoes, i think you should never miss our online shop, here we have many nice and wholesale jordan shoes Buy Cheap Nike Shox Roadster, wholesale nike air force one Roadster, Discount Nike Shox Roadster,Online store!

  • mlb jerseys china

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® wholesale nhl jerseys from china

  • Avery Beaumont

    Hello there! This post could not be written any better! Looking at this post reminds me of my previous roommate! He always kept talking about this. I most certainly will send this article to him. Fairly certain he will have a very good read. Thanks for sharing!

  • cheap nhl jerseys online

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® wholesale nba jerseys usa

  • air jordan?6

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® air jordan?6


    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® MULBERRY OUTLET,MULBERRY BAGS SALE,CHEAP MULBERRY BAGS

  • Hermes Birkin Handbag

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® Hermes Birkin Handbag

  • Mulberry Outlet

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® Mulberry Outlet

  • herve leger gown

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® herve leger gown

  • hermes bag

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® hermes bag

  • herve leger

    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® herve leger


    Internet Cash: The Drudge Report : Why Didn’t I Think of That? ® PRADA BAGS

  • Under armour Outlet


  • Under armour clearance


  • Philips RQ1150


  • Under armour clothing


  • michael kors outlet

    thanks for your share guys

  • aaa swiss replica watches

    Hey there terrific website! Does running a blog like this require a large amount of work?
    I have virtually no knowledge of programming however I
    had been hoping to start my own blog soon. Anyhow, if you have any ideas or techniques
    for new blog owners please share. I know this is off topic nevertheless I simply
    had to ask. Kudos!

  • Pingback: Dinosaur New York Times in the Tar Pits : The Tea Party Economist

  • Pingback: clash of clans resource glitch

  • Pingback: cycle trader

  • Pingback: Harapanassociates.Com

  • Pingback: plumbers guildford

  • Pingback: plumbers in west london

  • Pingback: Fap Turbo – How Much Money Can You Make With This Robot?

  • Pingback: root canal wiki Elk Grove