Episode #1: “Groupon”
How did a music major wind up founding the fastest growing start-up in history? In our very first Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos look at the story of Andrew Mason and his tech start-up Groupon, an online daily deal service.
Topics covered in this 27 minute podcast include: Andrew Mason’s initial inspiration for Groupon, controversy surrounding the company’s advertising and recent publicity with regard to its Initial Public Offering filing with the SEC, Groupon’s plans for the future–including its new Groupon Now feature–as well as some practical advice for other companies that are looking to use Groupon to help grow their own business.