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Podcast Episode #2: “Amazing Cosmetics”

Background: Co-founders Sue Katz and Lisa Thurman. Foreground: Sandy Incardona, VP Sales & Marketing.

It’s an Amazing story about an Amazing company. In this week’s Why Didn’t I Think of That? ® Podcast, the Why Guys have a chat with Sue Katz and Lisa Thurman of AmazingCosmetics.

Listen to: “AmazingCosmetics”


It started as a casual conversation over an exercise bike and turned into an incredibly successful cosmetics company whose “AmazingConcealer” has been used by countless women and A-list celebrities since the company’s founding in 2001. In this week’s podcast, Thuman and Katz talk about:

  • How they thought of their business
  • How they both put their unique talents together
  • How they launched a phenomenally successful make-up company without a business plan!


They also offer up their own advice to aspiring entrepreneurs. All that and more on this episode of The Why Didn’t I Think of That? ® Podcast.

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