February 25, 2017

Latest Stories:

Brain Sentry -

Thursday, September 3, 2015

The Chicago Bears -

Tuesday, September 1, 2015

SpaceX -

Wednesday, August 26, 2015

Duncan YoYo -

Tuesday, June 9, 2015

The Childproof Container -

Tuesday, May 12, 2015

Dick’s Sporting Goods -

Thursday, February 26, 2015

Smule -

Thursday, February 5, 2015

Ernest Holmes Towing -

Thursday, February 5, 2015

Deep River Snacks -

Thursday, January 29, 2015

7-Eleven -

Wednesday, January 28, 2015

Weed Eater -

Wednesday, January 14, 2015

Fleurville -

Sunday, January 4, 2015

Green Screen Animals -

Thursday, January 1, 2015

CLYNK -

Tuesday, December 30, 2014

Birds Eye Frozen Foods -

Tuesday, December 30, 2014

Entrepreneur Spotlight: Izze Beverage Co. -

Monday, December 8, 2014

Izze Beverage Company -

Thursday, December 4, 2014

CuteTools -

Thursday, December 4, 2014

NCR Cash Registers -

Wednesday, December 3, 2014

David Barton Gym -

Monday, December 1, 2014

Snappy Socks

Snappy Socks by Corla on the Why Didn't I Think of That? ® Blog http://thinkofthat.net

Here’s a mompreneur who solved a common frustration that most of us just take for granted.

Corla Rokochy, mother of five, was matching socks one day when she realized that her family of seven went through 98 pairs of socks a week. That’s almost 200 socks that had to be paired up, every seven days! Deciding that there “had to be a better way,” she set out in search of a solution.

Then auditions for Dragon’s Den came through town. Dragon’s Den–known as Shark Tank in the US–is a Canadian reality show where entrepreneurs pitch their ideas to potential investors. On a whim, Corla decided to give it a shot.

“The night before, I went to the store and bought two new socks and a shoelace,” Corla explained in an email to the Why Didn’t I Think Of That?® Blog. The idea was to make a pair of “idiot socks,” modeled after children’s mittens and connected with string. Though she would quickly discard the socks + string model as impractical, it was enough to get her on the show.

By the time Dragon’s Den taped in Toronto, Corla had invented “Snappy Socks.”

The idea is almost breath-taking in its simplicity. Each Snappy Sock is equipped with a snap that connects it to its mate. When the socks are removed, they’re snapped together and thrown into the laundry basket. The socks are washed and returned, clean, to the drawer–without ever having to be sorted.

“I showed up [on the show] with two socks and no sales,” she recalls. She also showed up with five kids—and her husband—in tow. An odd business strategy, perhaps. But the family made a great visual, and so did the laundry basket full of un-matched socks that Corla emptied on the floor, in front of the investors.

Watch Corla’s Dragon’s Den pitch below!

“We can do anything,” Corla replies when one investor wonders aloud about the feasibility of selling a million pairs of Snappy Socks. She explains that, a few years earlier, she’d decided to become a photographer, even though she lacked experience. “I put an ad in the newspaper before I even had a camera!”

Her photography business turned a profit in the first year.

Corla attributes her ‘can-do’ attitude to her dad, who tried out for college football, despite never having played the game before!  “He ended up winning the Grey Cup for football in Canada as a professional football player,” she says.

Corla impressed the investors, and snagged a $25,000 injection of cash from one of them. It was enough to go from concept to product. “I used the whole amount of the investment to purchase my first order from my manufacturers,” Corla says. That $25,000 also bought the investor 25% of the company. But, while he offers her advice and introduces her to new contacts, Corla more or less has free reign to run the business as she sees fit.

Snappy Socks made over $10,000 in sales in the first two weeks. And Corla is just getting started. “I plan on creating a number of products that will solve simple problems that mothers and fathers face every day,” she says. Snappy Socks continues to sign up new stores in British Columbia while selling the product on their website, snappysocks.ca.  Corla is also working on an adult line of Snappy Socks.

Here at the Why Didn’t I Think of That?® Blog, we love covering mom-entrepreneurs like Corla Rokochy and Julie Pickens. You know the old saying, Being a mom is a full time job? Well, we believe that! And we respect any mom who can also take on something as daunting as starting their own company.

Corla admits that being an entrepreneurial mom is “a juggling act,” but adds that, “When you work for yourself at something you love, it doesn’t feel like a chore!”  Being an inventor is a new and challenging role, but for Corla, “There is no harder or more rewarding job than raising children.”

And now, thanks to her Snappy Socks, the job of being a mom just got a little easier.

What about you? Do you have a business that makes people say, Why didn’t I think of that? If so, then Send us your story! You just might get featured on the Why Didn’t I Think of That?® Blog and Radio Feature!

Related Posts:

  • Pingback: Why Didn't I Think of That? ® Blog » So Far: The Best of the Why Didn’t I Think of That? ® Blog()

  • http://www.cheapchinajordans.net idiorajoure

    It is hard to discover knowledgeable many people on this topic, but you sound like you know what you’re talking about! Thanks

    cheap jordans

  • sasznmxaz

    best online gambling is very good casinos,wish like web site.

  • http://www.burberrybagoutlet.com/burberry-shoulder-bags-c-3.html burberry bags

    When it arrives to gaming when in front of a huge, noisy herd, you have to have a headset which may block surface noise¡­

  • http://www.blow35rdvs.com/ik2345fd Rhea Deliberto

    Relaxing on the beach with hubby. Home in both cities where my son’s live.

  • http://konferencjewkrakowie.devhub.com konferencjewkrakowie.devhub.com

    Rzeczywiście jest tak jak mówicie. Łatwo o pomyłkę w tak zagmatwanej kwestii.
    Z mojego doświadczenia wiem, że rozwiązanie jest niejednokrotnie banalne.

  • http://www.gigpark.com/people/bradrask ninja mega kitchen

    From my investigation, purchasing for devices on the web can for certain be high priced, but there are some pointers that you can use to receive the greatest offers. There are generally strategies to find out discount specials that could make a single to have the best blender items at the smallest prices. Many thanks for the critical guidelines I have discovered by your website. ninja mega kitchen http://www.gigpark.com/people/bradrask

  • Pingback: imrealestates.com()

  • Pingback: キッズ&ガールズ(レディース可)()

  • Pingback: jual rumah jati bening()

  • Pingback: try this()