Episode #4: “Utilikilts”
Searching for comfort from the heat, Steven Villegas altered a pair of army surplus pants into a legless skirt, optimized for the working man. He called it the “Utilikilt.” His utilitarian man-skirt quickly became a surprise hit with construction workers, bikers, and other unlikely customers. On the latest episode of The Why Didn’t I Think of That? ® Podcast, we put the spotlight on this up-and-coming entrepreneur. The Why Guys speak with Villegas about his unique product– how he came up with the idea, how he marketed it, conventional wisdom he’s left along the wayside, and some of the mistakes he made on the road to profitability.
All that and more on this episode of The Why Didn’t I Think of That? ® Podcast.