June 23, 2017

Latest Stories:

Brain Sentry -

Thursday, September 3, 2015

The Chicago Bears -

Tuesday, September 1, 2015

The Childproof Container -

Tuesday, May 12, 2015

Entrepreneur Spotlight: Izze Beverage Co. -

Monday, December 8, 2014

Goodwill Industries -

Monday, October 6, 2014

Freeline Skates -

Tuesday, September 30, 2014

Spotlight: Skullcandy -

Thursday, August 14, 2014

Hall of Fame: Toys “R” Us -

Tuesday, July 22, 2014

Caesar Salad -

Friday, April 4, 2014

Welch’s Grape Juice -

Monday, March 24, 2014

ShotSpotter -

Monday, March 17, 2014

Chewing Gum -

Thursday, January 30, 2014

Episode #7: Brain Sentry -

Tuesday, December 3, 2013

The Epic Evolution of Car Radios -

Tuesday, October 22, 2013

Episode #6: Apply New Technology to an Existing Product -

Friday, October 18, 2013

Bump -

Thursday, September 19, 2013

Lighting the Way For Cyclists -

Tuesday, August 13, 2013

AirBnB and The New Sharing Economy -

Tuesday, July 9, 2013

The Story of Men’s Wearhouse -

Sunday, June 30, 2013

The First Ballpoint Pen -

Monday, April 29, 2013

About Why Didn't I Think of That?®

Ever hear about a unique business or invention -- something so obvious, you slap yourself on the forehead and say "Now why didn't I think of that?"

That's what our radio feature, blog, podcast and website are all about -- everyday people whose innovative ideas made them successful entrepreneurs.

The Radio Feature

On Air - Why Didn't I Think of That? Radio ShowOur Why Didn't I Think of That?® radio feature tells entertaining stories of entrepreneurs pursuing the American Dream. These fast-paced two-minute radio features focus on the “moment of inspiration” that started an everyday person on the road to success. They’re fun, entertaining and informative – great vehicles for radio stations and advertisers to associate themselves with America’s new breed of entrepreneurs.

Each 2-minute feature is delivered via FTP site, includes a :30 spot, and can be aired with local sponsorship multiple times daily. Why Didn’t I Think of That? is currently heard in 10 states, plus the island of Saipan in the western Pacific.

Contact us for more information on making Why Didn't I Think of That?® a part of your daily programming.

Bob Smith

Bob Smith

Bob is a voice talent and communications professional who’s held leadership positions in corporate marketing, advertising and broadcasting. He has served as a commercial spokesperson for McDonalds, Lockheed Martin, Batteries Plus, Pfizer, Harley-Davidson and others. Bob was brand director for Rockwell Automation, managing global advertising, company identity and vertical industry communications. As an ad agency professional, Bob functioned as a VP, creative director and producer on such blue-chip accounts as Dow, Oster, Blue Cross, Evinrude and KFC. He began his career in broadcasting, where he interviewed such legendary entertainers as George Burns, Bob Hope, Bo Diddley, Wolfman Jack and Harry Chapin.

The Blog

Whether you're a casual Why Didn't I Think of That?® listener looking for some entertaining supplemental material, or a small business owner looking to stay informed, the Why Didn't I Think of That?® Blog has something for everyone.

Geared towards entrepreneurs, aspiring business owners, and anyone else interested in the worlds of business and technology the Why Didn't I Think of That? Blog has been providing readers with unique and inspiring content since launching in 2009. Topics range from in-depth explorations on the businesses covered in our radio feature, to informational pieces aimed at helping entrepreneurs and start-ups find the resources they need. The Blog also explores the latest cutting edge technology in the business and consumer worlds.


The Podcast

On the Why Didn't I Think of That?® Podcast, the Why Guys take an in-depth look at some of their favorite business success stories. Featuring wide-ranging discussions, fascinating interviews with entrepreneurs, and insightful historical analysis, this free, long-form podcast gives listeners a chance to go beyond the two-minute radio features and hear the whole story behind the businesses that make you want to scream, "Now, Why Didn't I Think of That?"