June 23, 2017

Latest Stories:

Brain Sentry -

Thursday, September 3, 2015

The Chicago Bears -

Tuesday, September 1, 2015

The Childproof Container -

Tuesday, May 12, 2015

Entrepreneur Spotlight: Izze Beverage Co. -

Monday, December 8, 2014

Goodwill Industries -

Monday, October 6, 2014

Freeline Skates -

Tuesday, September 30, 2014

Spotlight: Skullcandy -

Thursday, August 14, 2014

Hall of Fame: Toys “R” Us -

Tuesday, July 22, 2014

Caesar Salad -

Friday, April 4, 2014

Welch’s Grape Juice -

Monday, March 24, 2014

ShotSpotter -

Monday, March 17, 2014

Chewing Gum -

Thursday, January 30, 2014

Episode #7: Brain Sentry -

Tuesday, December 3, 2013

The Epic Evolution of Car Radios -

Tuesday, October 22, 2013

Episode #6: Apply New Technology to an Existing Product -

Friday, October 18, 2013

Bump -

Thursday, September 19, 2013

Lighting the Way For Cyclists -

Tuesday, August 13, 2013

AirBnB and The New Sharing Economy -

Tuesday, July 9, 2013

The Story of Men’s Wearhouse -

Sunday, June 30, 2013

The First Ballpoint Pen -

Monday, April 29, 2013

Why Guys' Recommended Reading
Start Your Own Business

Start Your Own Business (Fifth Edition)

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business.

This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

Buy it on Amazon - For the Kindle - Buy it at Barnes & Noble

The Accidental Entrepreneur

The Accidental Entrepreneur:
The 50 Things I Wish Someone Had Told Me About Starting a Business

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

Birthing the Elephant

Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business

"The ability to understand and manage emotions is, most probably, the best way to describe Abarbanel and Freeman’s book. They identify four stages of birthing a business: starting your start-up; running your own show; achieving breakthrough; and finding your business rhythm…. At the same time, emerging entrepreneurs will find advice that’s worth the price of the book alone, from relying on mentors to nurturing your private life." --Barbara Jacobs, Booklist

Buy it on Amazon -- Buy it at Barnes & Noble

Gadget Nation

Gadget Nation: A Journey Through the Eccentric World of Invention

Americans love their gadgets, and Steve Greenberg, the “Innovation Insider,” pays tribute to the country's spirit of inventiveness. Featuring more than 100 quirky innovations, Gadget Nation is a fun and inspirational showcase of clever creations. From the useful (a “Finger Shield” for when you're chopping food) to the offbeat (a diaper for your pet bird), you'll get a behind-the-scenes journey through the eccentric world of invention.

Buy it on Amazon -- Buy it at Barnes & Noble

Never Get a "Real" Job

Never Get a "Real" Job:
How to Dump Your Boss, Build a Business, and Not Go Broke

(As Featured on The Why Didn't I Think of That?® Blog)

Young serial entrepreneur Scott Gerber is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job. In Never Get a "Real" Job, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

Founders at Work

Founders at Work: Stories of Startups' Early Days

"All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever." – Steve Wozniak, Apple

Founders at Work tells of the early struggles for independence and acceptance of many of modern technology’s giants. Their stories are told through personal interviews that are at times hilarious, at times painful, but always inspiring. The personalities represented in this book are role models for all startup wannabes who are committed to their visions and want to know what the sacrifices (and excitement) are like.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

The Innovator's DNA
The Innovator's DNA:
Mastering the Five Skills of Disruptive Innovators

Are you the next Steve Jobs? You could be as innovative and impactful—if you can change your behaviors to improve your creative impact. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

Raising Venture Capital for the Serious Entrepreneur

Raising Venture Capital for the Serious Entrepreneur

Written by Dermot Berkery, an internationally known venture capitalist with Delta Partners, this complete toolbook thoroughly details how venture capitalists arrange the financing for a company; what they look for in a business plan; how they value a business; and how they structure the terms of an agreement. Within its pages, you'll find everything you need to successfully raise new business capital with the most attractive terms possible.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble

History of the World's Greatest Entrepreneurs
The History of the World's Greatest Entrepreneurs:
The Biography of Success

The first book of its kind; One thousand years of entrepreneurial history. Napoleon Hill studied many successful men before writing the iconic book Think and Grow Rich,  which has been a best seller for decades. Now everyone has the opportunity to study dozens of the World's greatest entrepreneurs. To have major success we need mentors, people who have successfully done what we are trying to do. This book provides a host of mentors to choose from.

Buy it on Amazon - For the Kindle

The Innovator's Dilemma

The Innovator's Dilemma:
When New Technologies Cause Great Firms to Fail

"The author [Clayton Christensen], an associate professor at Harvard Business School, asks why some well-managed companies that stay on top of new technology and practice quality customer service can still falter... Christensen suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs, and he argues that such companies will eventually fall behind." -David Rouse, Booklist

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook
The Lean Startup

The Lean Startup:
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

The Master Switch
The Master Switch: The Rise and Fall of Information Empires
(As Featured on The Why Didn't I Think of That?® Blog)

"A veteran of Silicon Valley and professor at Columbia University, Tim Wu is an author and policy advocate best known for coining the term net neutrality. Although the Internet has created a world of openness and access unprecedented in human history, Wu is quick to point out that the early phases of telephony, film, and radio offered similar opportunities for the hobbyist, inventor, and creative individual, only to be centralized and controlled by corporate interests, monopolized, broken into smaller entities, and then reconsolidated. “ --David Siegfried, Booklist

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook
All the Money in the World

All The Money in the World:
How the Forbes 400 Make--and Spend--Their Fortunes

"Two accomplished New York writers, Peter Bernstein and Annalyn Swan delve into the Forbes 400, that august group of rich folks ranked each year since 1982 by the business magazine of the same name... Among dramatic stories of cutthroat competition, outrageous spending habits, skirmishes with the law and family feuds, intriguing observations abound… Full of colorful characters and meticulous research, this book is inspired, insightful and lots of fun."
- Publishers Weekly

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook
The Education of Millionaires

The Education of Millionaires:
It's Not What You Think and It's Not Too Late

Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. After interviewing a wide range of millionaires and billionaires without college degrees, author MichaelEllsberg concluded that what you need to learn to be successful, you have to learn on your own -- outside of school. Ellsberg's subjects include fashion magnate Russell Simmons, Facebook cofounder Dustin Moskovitz, WordPress creator Matt Mullenweg, and Pink Floyd songwriter David Gilmour. "The Education of millionaires" is a guide to developing practical success skills in the real world.   

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

The Education of Millionaires

Steve Jobs
[The Authorized Biography]

Based on more than forty interviews conducted with Apple co-founder Steve Jobs over a period of two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—author Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized multiple industries. Jobs built a company where leaps of the imagination were combined with remarkable feats of engineering. His tale is both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook

The Education of Millionaires

One Click: Jeff Bezos and the Rise of Amazon.com

Amazon is one of the most popular eCommerce websites in the world, but its business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Much of Amazon's success has to do with CEO and founder Jeff Bezos, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Through interviews with Amazon employees, competitors, and observers, author Richard L.Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

Buy it on Amazon - For the Kindle -- Buy it at Barnes & Noble - For the Nook