February 20, 2017

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Starbucks’ $1 Tumblers are a Savvy Business Move

starbucks

Recently, Starbucks began offering $1 reusable cups to its customers. The effort to reduce waste is commendable, but there may be more that small businesses and entrepreneurs can glean from Starbuck’s recent efforts.

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Building Customer Loyalty in a Digital Age

Adulation-Blackboard-Bookmark-Choice-Friendship-Gesturing-Sign-Social-Networking-Thumbs-Up-Votin

Facebook and other social networks can offer an unprecedented line of communication between businesses and their customers. But just being on Facebook isn’t enough anymore. Heck, your grandma is on Facebook. These days, it’s all about using the platform to your advantage, connecting with your customers, and encouraging sales.

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What’s an MBA Worth?

money

What’s an MBA worth? Until recently, that question was rarely posed. Generations of business-bound students were told an MBA was an absolute must for a successful business career. And they believed it. But it’s time to put things into perspective.

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Mismatched Socks: A $5 Million Idea

littlemissmatched - Little Miss Matched

It was an idea that even they didn’t take seriously at first. But some careful planning, a smart marketing plan, and a healthy dose of imagination helped these three friends turn a joke about selling mismatched socks into a five million dollar business.

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Podcast Episode #5: “Rethink Your Industry”

rethink-your-industry-entrepreneur-podcast

In the latest episode of the Why Didn’t I Think of That? Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

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