Recently, Starbucks began offering $1 reusable cups to its customers. The effort to reduce waste is commendable, but there may be more that small businesses and entrepreneurs can glean from Starbuck’s recent efforts.
What’s an MBA worth? Until recently, that question was rarely posed. Generations of business-bound students were told an MBA was an absolute must for a successful business career. And they believed it. But it’s time to put things into perspective.
It was an idea that even they didn’t take seriously at first. But some careful planning, a smart marketing plan, and a healthy dose of imagination helped these three friends turn a joke about selling mismatched socks into a five million dollar business.
In the latest episode of the Why Didn’t I Think of That? Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.