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Our New Daily Player!

For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


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Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


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Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


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TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


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Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

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What they do:
Coach executives and business owners on how to improve and grow their business.

Inspiration:
By the time Brad Sugars got his bachelors degree, he had worked in 27 different jobs and helped many of his employers increase their profit.

About the business:
Used natural business acumen to teach others how to improve and grow their business with training courses. Has franchises in 24 countries.

Axioms:

Related Blog Stories:

Podcast Episode #5: “Rethink Your Industry” - January 13, 2012

In the latest episode of the Why Didn’t I Think of That? Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

Why Small Businesses Matter - November 26, 2011

Whether you go out and spend a little extra cash at a small business today or not, “Small Business Saturday” is as good a time as any for a little reflection. So today, we’re taking a moment to think about the companies that (quietly) make this country tick.

What is Start-Up Success? - November 11, 2011

What is success? The founders of start-ups might have a very different answer than the rest of us. For some, success would be landing on the cover of Fortune or Forbes Magazine. For others, having their product become a household name would be success.

For new start-ups, it’s a lot more fundamental than that: Swim. Don’t Sink.

Pursue Your Passion - April 16, 2011

Do something you love, and you’ll never have to work a day in your life. So goes the old saying. Of course, anyone who has ever started a business based on their passion knows that, just because you’re passionate, it doesn’t mean you won’t be working your rear end off.

Made to Order - April 5, 2011

Can you imagine ordering a book and having to wait while it was printed and bound? Of course not. But some small businesses across the country are starting to realize that having well-stocked inventories isn’t necessary for their business.