Learn how watching TV inspired two entrepreneurs to help Africans villagers … help themselves. It’s a tale of social entrepreneurs.
What they do:
To stimulate the local economy, Holly and Todd Petitt taught people in African villages in Malawi to design and sew reusable cloth shopping bags for sale in the US.
A documentary about Malawi’s poverty, disease and disasters inspired the Pettis of Loveland CO to make a difference.
About the business:
Learning that Malawi produces cotton, the Petitt’s formed a non-profit corporation, purchased local cloth, and brought foot powered sewing machines into the villages. More than 4,000 bags were sold the first year, mostly through africabags.org. 100% of the profit returns to the villages.