AmazingCosmetics : Why Didn't I Think of That? ®

AmazingCosmetics

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Hear the Podcast:
Podcast Episode #2: “Amazing Cosmetics”

It’s an Amazing story about an Amazing company. In this week’s Why Didn’t I Think of That? ® Podcast the Why Guys have a chat with Sue Katz and Lisa Thurman of Amazing Cosmetics.

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What they do:
Market a unique line of premium cosmetics.

Inspiration:
Lisa Thurman and Sue Katz felt major cosmetics manufacturers ignored the value of "concealers," the first step in a good makeup regimen.

About the business:
With Hollywood makeup artists and name entertainers their biggest fans, the ladies of Amazing Cosmetics sell a full line of products on-line and through high-end retailers.

Axioms:

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