July 28, 2014

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Best Parking

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What they do:
Website helping people find the best parking locations and lowest rates in major cities.

Inspiration:
In 2004, Benjamin Sann was just 16 when he had an epiphany during an episode of Seinfeld. It was the one where George can't find a cheap parking space. Sann knew the area well and set out on two wheels to find the best parking locations and lowest rates in Manhattan.

About the business:
BestParking.com is a free online parking search engine that steers drivers towards the cheapest, most convenient parking sites. From New York, it has expanded to seven of the nation's largest cities, and all major airports. Sinn offers reservations on daily and monthly parking spots, and gets a financial cut from the deals. Over 100,000 motorists rely on the website each month.

Axioms:

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