Big Feet PJs
This former stockbroker turned “warm and fuzzy” into a million dollar enterprise. She started a surprising new trend in adult pajamas.
Chances are, somewhere in your family photo album, there’s a picture of you in a cozy fleece and flannel sleeper. You know – “footie pajamas” – jammies with feet.
Kid stuff, right? Well, back in 2005, Valerie Johnson thought adults could use that creature comfort too. And why not? Foot pajamas ooze warmth and security and who doesn’t need that?
With a $50,000 initial investment, Johnson started The Big Feet Pajama Company in her Las Vegas home. She did all the selling, and outsourced everything else.
She started on line, moved to catalogs and specialty stores, and eventually sold $360,000 worth her first year. Business really took off after her PJs were chosen as celebrity gifts for the 2007 Oscars.
Check out the celebrity photos on their website and you’ll see the likes of Samuel Jackson, Taylor Swift, Whoopie Goldberg and Bill and Hillary Clinton who have them.
Hard to believe you can build a business by turning toddler clothes into adult apparel!
Today, Big Feet PJs is the premier manufacturer of high-quality footed pajamas for men, women and children of nearly every shape and size! It’s “onesies,” as they’re called, are available in more than 50 colors, styles and fabrics.
Valerie Johnson exemplifies an axiom on our website: Think Unique – go intentionally against the grain.
Valerie Johnson DID. Until she came along, adults thought footy pajamas were kids stuff! Just goes to show you how an idea with legs … can take off.
One piece footy pajamas — for adults! Now why didn’t I think of that?