What they do:
Frozen foods.
Inspiration:
While ice fishing in Labrador, fur trader Clarence Birdseye noticed that fish froze stiff as soon as they were pulled out of the water into the air. Not only that, weeks later, when defrosted and cooked, the fish tasted almost fresh.
About the business:
The Birds Eye company, invented the frozen food business, when Clarence commercializing the process for flash freezing foods – freezing it so rapidly its cellular structure was preserved. The company also pioneered low cost freezers, which it first leased to depression–era grocers.
Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.
Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.
It’s no secret that businesses and corporations are always looking forward. The next big product, the next big innovation, the next quarterly report. And yet, many businesses have histories as rich and fascinating as anything you’d find in a history book. Is there any money to be made in preserving your company’s legacy?
Sure, it only takes one company or product to revolutionize an industry, but selling people something they’ve never seen before isn’t easy. The general public tends to shy away from cutting edge technologies and trends, waiting for them to become more commonplace before adapting them. Your job is to change their minds. But how? Luckily, many before us have made bold, world-changing moves that have dramatically shifted the courses of industries, and made the people behind the companies filthy rich. One such example is Apple Computers.
While flavors like vanilla, cookie-dough, and rocky road may never go out of style, there’s no end to the possibilities when it comes to tickling taste buds. But… Riesling Poached Pear? Queen City Cayenne?
Location, location, location! What could be better than a business with the flexibility to always be at “the right place at the right time?”