December 6, 2016

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Bootights

bootights

An airport security line inspired this woman’s success story.

Shelby Mason was a highly successful businesswoman. She sold syndicated TV shows for Universal and Warner Brothers, including Desperate Housewives and Who Wants to be a Millionare for ABC. Eventually she rose to become a Vice President at Disney.

One day in 2010, she was flying out of Chicago’s O’Hare airport on business. Like her fellow travelers, she had to slip off her footwear to get through the security line.

”I was feeling stylish in my skirt suit, tights and boots,” she remembered in an interview.. “But when I was forced to take off my boots and expose the ugly, white, ‘man socks’ I layered over my tights for extra warmth…I was humiliated”

Humiliated  enough to ask herself, if there wasn’t a better way.

You see, like most women in colder climates, Mason wore tights plus sweat socks, to keep her feet warm when wearing boots with a skirt or dress.

She spent the entire flight wondering why she couldn’t have it all-in-one – tights combined with a cozy sock footbed.

By the time she landed, the idea of Bootights (Boot Tights) was taking off in her mind. Bootights calls itself “the only tight made especially for boots.” And that’s not just advertising — its true. Before Shelby Mason, nothing like them ever existed.

She found that out during a year of research. She found mills that could make tights. And mills that made socks. But not both! So she took matters into her own hands – creating a prototype by sewing a sock onto a pair of tights. When she finally found an American mill to make it, her dream became reality.

Obviously, it was an idea whose time had come!

Mason thought so. She got Bootights into Dillards department store herself – not through an apparel rep. “I went there and pitched my product and they bought it,” she recalled. “I had no idea that being bought by the department store was such an incredible accomplishment.” (Pitching all those TV shows no doubt made it easy.)

Next she was selling her product on QVC. And quickly – very quickly – Bootights became a “must have” fashion.

By her second season, Bootights revenues hit $1million! And amazingly, all of her products are Made in the USA.

Shelby Mason exemplifies an axiom featured on our website:Think around your frustration. Sheldon Mason did. She invented Bootights: Tights combined with socks.

Now Why Didn’t I Think of That?

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