December 6, 2016

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Build-A-Bear Workshop

Build-a-Bear Workshop: Where Best Friends Are Made

A ten-year old inspired this multi-million dollar business by suggesting “Let’s make our own stuffed animal!” Hear how building a Teddy Bear from scratch became a $365 million business. Build-A-Bear Workshops.

What they do:
Build-A-Bear Workshops, where kids can make their own stuffed Bear.

Inspiration:
Maxine Clark went shopping with a 10 year old girl named Katie who wanted a stuffed toy, but couldn’t find one that suited her. So Katie suggested that she and Clark make their own. It was Clark’s moment of Inspiration.

About the business:
Clark opened the first Build-A-Bear Workshop in a St. Louis shopping mall. She designed it like a factory, with kids moving through eight stuffed-animal-making stations. They start by choosing a pelt, and move through the line — stuffing it, stitching it, choosing clothes, and giving it a name and accessories. Recently, Build-A-Bear Workshops had worldwide sales of $360 million.

 

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