February 25, 2017

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Burt’s Bees

Burt's Bees

They turned 19th century recipes into 21st century gold. Learn how two friends became wealthy beyond their wildest dreams … by re-introducing beeswax to modern life.

What they do:
Make lip balm and personal care items from beeswax.

Inspiration:
Roxanne Quimby met Burt Shavitz at a flea market where he was selling honey out of his pick up truck. She volunteered to help him store the beeswax. A book of 19th century recipes for homemade personal care products led to two putting beeswax into lip balm.

About the business:
Burt Shavitz and Roxanne Quimby began by re-imagining personal care products, using beeswax as a key ingredient. Burts Bees makes everything from soap to perfumes, but the big money maker is “Burts Bees Beeswax Lipbalm.” In 2007, Shavitz and Quimby sold the company for $925 million.

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