What they do:
Word of mouth marketing campaigns.
Inspiration:
Using the premise that people look to friends, neighbors and strangers for recommendations -- before buying – marketer David Balter went back to the basics.
About the business:
BzzAgent Volunteers are given products free in exchange for writing reviews, and talking up products to the people around them. BzzAgent Inc. does grass roots marketing a variety of Fortune 500 companies. Sales: $10 Million+.
Jake Zien was a 17 year old with a quirky idea for a flexible power strip. Ben Kaufman was a 19 year with a start-up and a vision of harnessing ideas just like Jake’s.
Now, thanks to Kaufman’s invention crowdsourcing site Quirky, Zien and other inventors like him are seeing their products go from sketchpad to store shelf faster than they can say “perpetual royalties.”
Since launching last year, Silicon Valley tech star-up Particle Code company has been the subject of much industry buzz. So perhaps it shouldn’t have come as a surprise that this one year old company, itself the byproduct of an acquisition, was acquired by competitor Appcelerator, for an undisclosed sum earlier this week.
Lucky for us, Particle Code co-founder Galia Benartzi was kind enough to speak with Why Didn’t I Think of That® earlier this month about her company and the revolutionary technology behind it.
For a while, it looked like Skype, the popular video chat program, could go either way. But Skype is hardly on its way to the tech start-up junkyard. Or if it is, Microsoft just made an $8.5 billion mistake.
Listen to the world premiere of this brand new Why Didn’t I Think of That?® story, then keep reading as I dig deeper into how a computer game turned into an image hosting site.
Blogs are great. Especially this one. But they remain an enigma to some people. Do you ever wonder, “How do those people make money off of that?” And, maybe even more importantly, “What is a blog, really?