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When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”
When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”
So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…
Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.
What they do:
Word of mouth marketing campaigns.
Inspiration:
Using the premise that people look to friends, neighbors and strangers for recommendations -- before buying – marketer David Balter went back to the basics.
About the business:
BzzAgent Volunteers are given products free in exchange for writing reviews, and talking up products to the people around them. BzzAgent Inc. does grass roots marketing a variety of Fortune 500 companies. Sales: $10 Million+.
Since launching last year, Silicon Valley tech star-up Particle Code company has been the subject of much industry buzz. So perhaps it shouldn’t have come as a surprise that this one year old company, itself the byproduct of an acquisition, was acquired by competitor Appcelerator, for an undisclosed sum earlier this week.
Lucky for us, Particle Code co-founder Galia Benartzi was kind enough to speak with Why Didn’t I Think of That® earlier this month about her company and the revolutionary technology behind it.
For a while, it looked like Skype, the popular video chat program, could go either way. But Skype is hardly on its way to the tech start-up junkyard. Or if it is, Microsoft just made an $8.5 billion mistake.
Listen to the world premiere of this brand new Why Didn’t I Think of That?® story, then keep reading as I dig deeper into how a computer game turned into an image hosting site.
Blogs are great. Especially this one. But they remain an enigma to some people. Do you ever wonder, “How do those people make money off of that?” And, maybe even more importantly, “What is a blog, really?
Every year there are hundreds of new inventions that make you want to scream, “Why didn’t I think of that?!” But the truth of the matter is, most of these inventions will never see the light of day.
