February 25, 2017

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Jessica Smith
Year Founded:


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What they do:
Decals that can be applied to casts, prosthetic limbs and knee braces.

Graphic artist Jessica Smith fell off her bike and shattered her toe, broke her nose and fractured her wrist.

About the business:
Casttoo - cast tattoos, are decals that can be applied to casts and transforms them into works of art. With a recent agreement with 3M, Casttoos are now available through health care providers around the world.


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The Childproof Container - May 12, 2015

The next time you find yourself swearing at a bottle of aspirin that just won’t open, you’ll know who to thank. Coming up– the origins of the childproof container. The year was 1936, and Henri Breault of Ontario, Canada, had just become Doctor Henri Breault, M.D. He began working as a doctor specializing in pediatrics at the hospital in Windsdor, Ontario, just across the Detroit River from the state of Michigan. By 1957 he became the Chief of Pediatrics and Director of the hospital’s new Poison Control Centre. It was in this position that he witnessed 1000 cases of child poisonings every…

Mismatched Socks: A $5 Million Idea - June 8, 2012

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