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When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”
When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”
So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…
Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.
What they do:
Decals that can be applied to casts, prosthetic limbs and knee braces.
Inspiration:
Graphic artist Jessica Smith fell off her bike and shattered her toe, broke her nose and fractured her wrist.
About the business:
Casttoo - cast tattoos, are decals that can be applied to casts and transforms them into works of art. With a recent agreement with 3M, Casttoos are now available through health care providers around the world.
While flavors like vanilla, cookie-dough, and rocky road may never go out of style, there’s no end to the possibilities when it comes to tickling taste buds. But… Riesling Poached Pear? Queen City Cayenne?
Can you imagine ordering a book and having to wait while it was printed and bound? Of course not. But some small businesses across the country are starting to realize that having well-stocked inventories isn’t necessary for their business.
It sounds an awful lot like an obscure Yiddish swearword. But Shpoonkle is a new service for finding legal advice that’s been called “Ebay for lawyers.”
Location, location, location! What could be better than a business with the flexibility to always be at “the right place at the right time?”
Like so many of our stories, this tale begins with a phrase commonly uttered by a budding entrepreneur: “There must be a better way.”
