February 25, 2017

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Cloud Star


This business wouldn’t exist if it weren’t for one very fussy dog.

Jennifer Melton and Brennan Johnson were still newlyweds when they decided to adopt. A dog, that is.

They found Samantha at an animal shelter, not realizing she would change their lives forever. Samantha had a sensitive stomach. And some very serious allergies. This made it nearly impossible for her to eat regular dog treats.

The couple tried everything, with no success. So they made their own treats that were free of soy, corn and dairy.

Samantha was happy!

Then they had an idea. Why not produce and market their own line of pet treats? And Cloud Star, was born.

It began with Buddy Biscuits – non-allergenic all natural biscuits that you can bake at home. Biscuits with no artificial colors, ingredients or preservatives. But with great flavors, such as Bacon & Cheese, and Roasted Chicken.

Also along the way came other products, such as Trail Hound Treats, which contain complex carbohydrates, antioxidants, and Omega-3 and Omega-6 – essential fatty acids that help maintain dog bone health. All well and good – but fortunately for dogs, they came in enticing flavors too, like Yogurt, Apple & Banana, Peanut Butter, and Chicken & Sweet Potato.

Sound enticing? Well, they were a hit with dogs! And customer response was overwhelming.

Within two years, sales were $1.5 million.

Today, Cloud Star offers everything from dog shampoos and conditioners, to apparel — for both humans and canines. And recently sales reached $5 million dollars.

And all thanks to a dog with a stomach ache.

Jennifer Melton and Brennan Johnson exemplify an axiom featured on our website: Think niche within niche. Every business has areas where needs aren’t adequately met.

Cloud Star. Healthy dog treats for picky pets. Now Why Didn’t I think of That?

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