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Newspapers aren’t dead yet. But the freelance writer almost is.

Here’s how three entrepreneurs hope to save an endangered species: the writer.

When Joe Coleman went looking for talented writers to work on content for his internet start- up company, he had a heck of a hard time. He looked and looked. For four months he looked.

Finally, he approached friend and freelance journalist Shane Snow. At the time, Snow was working on some entrepreneurial ventures with programmer friend Dave Goldberg. The trio discussed the problem of professional writers within the industry and saw an opportunity present itself.

Why not,they thought, build a website where companies looking for quality web content could find pre-screened writers. Coleman was so inspired, he moved to New York so the trio could work together.

In 2010, they launched Contently.com, a website that caters to internet publishers and offers vetted journalists and bloggers for hire. They also find clients who pay writers a decent wage for their work.

Last year, one writer made $60,000 just through the service. And companies like GE and American Express get what they want –  a first rate talent roster, in one location.

Contently takes a small fee from every transaction on the site. And it adds up. Recent annual revenue projections: $3.5 million.

Joe Coleman, Shane Snow and Dave Goldberg exemplify one of our Business Axioms For Entrepreneurs: Solve a Problem Within Your Profession.

Contenly. Bringing together quality web writers for hire.

Now Why Didn’t I Think of That?

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