This business took 30 minutes to conceptualize and a few hundred dollars to launch.
Coming up, a story about a young guy who simply got tired of making money for other people.
Twenty Seven year-old Anthony David Adams was an “idea man” for several Fortune 500 companies. In 2007 he decided he would create an original idea for a product that he would profit from directly.
After only 30 minutes of brainstorming, Adams had the concept: personalized covers for credit cards. He figured if people were willing to buy covers for their iPods and Android phones – they’d have no problem spending $4.99 for a credit card cover.
What Adams envisioned was decorate pop art “skins” that would attract a younger crowd of credit card users. Or, as he Adams put it to a Yahoo interviewer:
“We were exhausted by the completely dull and boring cards the corporate suits were force feeding us. Why not have a cool piece of art on your card, instead of your bank’s logo?”
So Adams joined forces with colleague Bowen Dwelle and the duo launched their Madison, Wisconsin-based business CreditCovers.
CreditCovers are decorative skins that adhere to the front surface of your credit card. While your card number and other important information remain visible, the rest of the card surface features the design. And just in case you’re worried, no, the skin will not interfere with your card being read by a card reader, or an ATM machine.
CreditCovers started with a prototype Adams designed himself, but the duo soon decided that the key to success would be having top counterculture illustrators create the artwork.
And they were right – CreditCovers has some fantastically unique designs. (My favorite has a menacing vulture and a logo that reads “Bloodsucking Financial Institution.”)
They even have a line of skins called CauseCovers, with themes like End World Hunger, and Free Tibet.
They started selling their CreditCovers in local clothing stores. But soon moved to direct sales with their own website: creditcovers.com. Sales quickly approached $1 million.
And get this, the guys run the business from their laptops. Talk about low overhead!
Anthony Adams exemplifies an axiom featured on our website: Open Your Eyes to New Trends.
CreditCovers – designer skins to personalize credit cards. Now Why Didn’t I Think of That?