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When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”
When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”
So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…
Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.
What they do:
Make customized “skins,” or “covers” to adhere to credit cards.
Inspiration:
Anthony Adams envisioned pop art credit card "skins" that would attract a younger crowd of credit card users.
About the business:
Manufacture customized covers for credit cards, getting popular counterculture illustrators to create the artwork. Covers are sold in clothing stores and online at Credit Covers’ website. Sales expected to top $1 million.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
We’re already in the second week of December! I for one have been so busy lately that I not only missed out on the Black Friday and Cyber Monday hoopla, but I still haven’t done any Christmas shopping! I have a feeling that I’m not the only one, so I thought I’d provide you, dear readers, [...]
Amazon.com Founder and CEO Jeff Bezos says that they’re “the only tech company with low margins.”
Low margins is an understatement. The company is losing money on every single Kindle Fire tablet they sell. But it’s all part of Jeff Bezos plan to conquer the Universe. He may or may not succeed, but one thing’s clear: With the Kindle Fire, he has single-handedly created a low-end tablet market where there was none, and for that reason alone, he’s about to change the tech industry forever.
It was 1999. Aspiring screenwriter John Brozek was poking around a new website called eBay, and what he found surprised him: Counterfeit Rolex Watches. Lots of them.
How did a music major wind up founding the fastest growing start-up in history? In our very first Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos look at the story of Andrew Mason and his tech start-up Groupon, an online daily deal service.
