January 24, 2017

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Curves

Curves

His mother’s death inspired David Haven to start a new kind of fitness club – for women only. Today Curves makes exercise fun for 4 million women in 85 countries.

What they do:
Women only, no frills health club with a 30-minute exercise circuit set to music.

Inspiration:
One day while teaching a woman fitness and weight loss class, Gary Heavin found himself scanning the classroom for a face. The face of his Mom. What was unusual, she died 27 years earlier. Heavin realized she died an unnecessary death – trying to medicate her hypertension, rather than deal with it through exercise and good nutrition. She became the inspiration for Heavin to get more women into healthy exercising.

About the business:
In 1992, Heavin and wife Diane opened a Texas club – a place with no frills, no men, and no mirrors. Just a 30-minute exercise circuit set to music. It emphasized fitness, strength training, and weight loss. The first club called Curves was an overnight success. In less than 10 years, they opened 7,000 locations. Today it serves more than 4 million members in 85 countries. Its 10,000 clubs generate an estimated $2.6 billion.

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