December 6, 2016

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Dole Pineapple

pineapples-danny-smythe

If not for an accident of nature, you probably wouldn’t eat pineapple today. Learn how the pineapple came to your table — and made a horticulturist rich.

What they do:
Grow and sell pineapples

Inspiration:
With a recent degree in horticulture from Harvard University, James Dole took a trip to Hawaii in the early 1800s. The lack of hummingbirds on the island resulted in nature producing a delicious sweet pineapple – something not common in the rest of the world. Dole wanted to share the fruit with a world that had never tasted pineapple.

About the business:
Dole began importing the fruit and launched an advertising campaign in ladies magazines that featured tasty pineapple recipes. It worked, and his company took off. Today Dole is the largest supplier of fruits and vegetables in the world, with 300 products and 74,000 employees in 90 countries throughout the world. They market fresh and packaged pineapples, bananas, grapes strawberries, salads and juices.

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