“Toothbrushes with blinking lights” might sound crazy, but they’re getting kids to brush! And the dentist who invented them is smiling all the way to the bank. Hear the story of Dr. Fresh.
What they do:
Markets a full line of oral care products, including Fire Fly tooth brushes for children.
Fascinated by his daughter’s obsession with blinking light sneakers, dentist Puneet Nanda applied lights to children’s tooth brushes – instructing kids to brush until the blinking stops.
About the business:
The California company holds 45 U.S. patents for a broad line of products including mouthwash, toothpaste and tooth brushes. Sales $35 Million+.