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When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”
When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”
So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…
Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.
What they do:
Markets a full line of oral care products, including Fire Fly tooth brushes for children.
Inspiration:
Fascinated by his daughter’s obsession with blinking light sneakers, dentist Puneet Nanda applied lights to children’s tooth brushes – instructing kids to brush until the blinking stops.
About the business:
The California company holds 45 U.S. patents for a broad line of products including mouthwash, toothpaste and tooth brushes. Sales $35 Million+.
Here’s a mom-turned-entrepreneur who solved a common frustration that most of us just take for granted: Matching Socks.
What’s worse than a kid with a runny nose? A kid crying because his runny nose is red, dry, and rubbed raw from traditional tissues. Two creative moms realized this, and invented Boogie Wipes.
How two brothers built a van that turns any kids’ event into a hit. Games2U is a franchise that has been spicing up dull gatherings since 2007.
In this new series, I take an axiom every one to two weeks and have a closer look at it. Here is part two in the twelve-part series — Axiom #2: Apply New Technology to an Existing Product
Sean Belnicks was possessed with the entrepreneurial spirit from an early age. By 14, Belnicks was already selling Pokemon cards on eBay. Perhaps it was only the logical next step to launch a website selling office furniture.
