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When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”
When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”
So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.
In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”
The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.
Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…
Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.
What they do:
Pioneered pneumatic (air-filled) tires for all types of self-propelled vehicles.
Inspiration:
In February 1888, British veterinary surgeon Jonn Boyd Dunlop wanted to cushion his young son’s bumpy tricycle ride. His family physician suggested filling sheet-rubber with air – creating similar to the air-filled mattresses used in hospitals.
About the business:
Dunlop developed and patented the first practical pneumatic (inflatable) tire -- which was a hit with bicyclists. By 1891, he was manufacturing 3,000 a week. Five years later he began making his tires for automobiles. More than a century later, Dunlop remains a leading global brand of auto, truck and airplane tires.
Sure, it only takes one company or product to revolutionize an industry, but selling people something they’ve never seen before isn’t easy. The general public tends to shy away from cutting edge technologies and trends, waiting for them to become more commonplace before adapting them. Your job is to change their minds. But how? Luckily, many before us have made bold, world-changing moves that have dramatically shifted the courses of industries, and made the people behind the companies filthy rich. One such example is Apple Computers.
This entrepreneur invented a way to help his distressed customers — and start a new industry — at the same time. Hear the story of auto mechanic Ernest Holmes and the invention of the Tow Truck.
Why would anyone just let people use their product… for free? Well, for Connecticut clockmaker Eli Terry, it was a matter of getting his product into the hands of people who might not have realized they wanted it.
It’s probably the most popular carbonated beverage in the world, but it wasn’t always an easy sell. Enter Asa Griggs Candler, the man who would take Coca-cola from drug-store remedy to a brand recognized around the world.
Recently, Marc Newburger, one of the co-inventors of the Drop Stop, was kind enough to answer a few of my questions.
