Prepackaged salads in a plastic bag? Once they were unheard of – Today they’re everywhere. Learn about the unlikely couple that accidentally invented
What they do:
Pioneered pre-packaged salads and helped make organic foods mainstream.
Drew and Myra Goodman were recent college grads who wanted to “return to the land.” So they left New York and bought a raspberry farm in California. Farm work kept them busy. They began selling grocery stores their bagged lettuce, and they flew off the shelves. The Goodmans were onto something: Quick and easy organic produce.
About the business:
By 1992, Earthbound Farms was running a $3 million business out of their 800 foot square home. Today, they are the largest grower of organic produce in the country and are still dedicated to bringing fresh, healthy food to the market place.