A little boy with a nickel inspired this famous ice cream treat. Learn how a candy store manager made millions, by listening his youngest customer.
What they do:
Ice cream covered with chocolate.
Christian Nelson supplemented his income by managing an Iowa candy store. One day a boy with a nickel came in and asked, “Should I buy a candy bar? Or an ice cream sandwich?” This inspired Nelson decided to combine the two. He tried adhering melted chocolate to bricks of ice cream, but it wouldn’t stick. He kept failing until he added a little coco butter – and voila – the Eskimo Pie.
About the business:
Nelson’s idea was rejected by seven regional dairies, then he met ice cream executive Russell Stover. Stover named the treat Eskimo Pie and helped Nelson patent it. Nelson and Stover licensed manufacturing of the Eskimo Pie to thousands of companies coast to coast splitting the royalties.