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For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


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Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


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Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


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TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


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Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

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What they do:
Market a software application that lets users organize important bits of information in any form on all their electronic devices.

Inspiration:
Entrepreneur Phil Libin was fascinated by the memory process. He had a goal to create a product that would serve as everyone’s “second brain.”

About the business:
In 2009, Libin launched Evernote. The software captures typed or handwritten notes, illustrations, pictures, web pages, and conversations. You don’t have to organize this random data -- Evernote does it for you. It can also retrieve it anytime, from any of your devices, via a key word. Within three years, Evernote had over 11 million global users.

Axioms:

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Update 3.17.2010 - March 17, 2010

In the news, there have been some interesting updates on a lot of the stories we’ve ran recently.

Starting with cloud computing. I wrote a post in January describing cloud computing as the beginning of a paradigm shift in the way we access our data.