This entrepreneur gets 40,000 customers — a day! And his app is helping more than 11 million people organize their digital information. Hear the story of Evernote.
What they do:
Market a software application that lets users organize important bits of information in any form on all their electronic devices.
Entrepreneur Phil Libin was fascinated by the memory process. He had a goal to create a product that would serve as everyone’s “second brain.”
About the business:
In 2009, Libin launched Evernote. The software captures typed or handwritten notes, illustrations, pictures, web pages, and conversations. You don’t have to organize this random data — Evernote does it for you. It can also retrieve it anytime, from any of your devices, via a key word. Within three years, Evernote had over 11 million global users.