What they do:
Make and market a line of value priced quality cosmetics (for Eyes, Lips and Face) sold in Dollar Stores.
Inspiration:
When Scott-Vincent Borda and Joey Shamah learned that high income consumers shopped at dollar stores, they went to work on a new product line, tapping Borda’s beauty industry background.
About the business:
The founders claim their $1 cosmetics offer the benefits, look and ingredients of higher priced products. Sales: $10 Million+.
He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.
Here’s a mom-turned-entrepreneur who solved a common frustration that most of us just take for granted: Matching Socks.
It’s an Amazing story about an Amazing company. In this week’s Why Didn’t I Think of That? ® Podcast the Why Guys have a chat with Sue Katz and Lisa Thurman of Amazing Cosmetics.