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Fairytale Brownies

creamcheesesmall

FairyTaleBrowniesp-packNever under estimate the power of chocolate. Coming up, a high school promise comes to fruition.

David Kravetz and Eileen Spitalny met  on the playground when they were just five years old.

The two Phoenix, Arizona friends grew up savoring the brownies Kravetz’s mother made from scratch. In high school, the two both had yearnings to be entrepreneurs. And they made a pledge to each other, to someday, have a business together.

Years later, the two had gone separate ways and were both unhappy with their jobs.

But they remembered their pledge, and they also remembered the fabulous Kravetz family brownies.

They put the two together, and in 1992, they created Fairytale Brownies.

Now these two friends had no baking, manufacturing or direct-marketing experience. They just decided that mom’s brownies would be their  ticket to success.

The first year, they worked from a friend’s catering kitchen and sold their brownies through catalogs, and at street fairs, farmers markets, and coffee shops.

The second year, they got a bakery, a website, and some free publicity in the New York Times.

It was the beginning of their sweet success.

Today, the company offers 12 scrumptious flavors of brownies and is the nation’s largest gourmet mail-order brownie/cookie company.

The company sells  more than 6 million brownies a year!  With a little help from UPS, Fairy Tale Brownies was able to streamline their shipping process last year, saving them $15,000. Every penny counts! That year they made over $10 million!

David Kravetz and Eileen Spitalny exemplify one of our Axioms for Entrepreneurs:  Pursue your passion.

Bring mom’s  brownies to the world!

Now Why Didn’t I Think of that?


What they do:

Nation’s largest gourmet mail-order brownie/cookie company.

Inspiration:
David Kravetz and Eileen Spitalny met on the playground when they were just 5 years old. They always savored the brownies Kravetz’s mother made for them. In high school, both had yearnings to be entrepreneurs. They pledged that someday they would have a business together. Years later, they remembered their pledge and the family brownies, and in 1992 created Fairytale Brownies.

About the business:
The first year, they worked from a friends catering kitchen and sold their brownies through catalogs. The second year they got a bakery, a website, and some free publicity in the New York Times. Today, the company is the nation’s largest gourmet mail-order brownie/cookie company with sales of $8 million.

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