When he couldn’t find sunglasses for his “over-sized cranium,” he made a pair for himself. Learn how a fathead turned his noggin into a million dollar asset.
What they do:
Design and sell glasses for people with oversized craniums.
Rico Elmore needed a pair of sunglasses while on his honeymoon. At six foot-three and 300 pounds, he had trouble finding glasses. He tried hundreds, but none fit his head. After he left the last store, he vowed to start a new eyewear business exclusively for fat heads.
About the business:
Within a year of his misadventure, Elmore founded Fatheadz — glasses for the big heads of the world. The idea attracted retailers and even military buyers. Then he branched into regular optical eyewear, and that’s when a little company called Walmart gave him a visit. In 2010, Fatheadz sales reached over $2 million dollars.