Fleurville : Why Didn't I Think of That? ®

Fleurville

fleurville-lexie-tote-botanical-azure

Hear the Radio Feature:
Play




Our New Daily Player!

For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

Play

Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo

What they do:
ake and market fashionable diaper bags and other baby stylish products for young parents.

Inspiration:
Distressed by fuzzy-bunny decorated diaper bags, Steve and Catherine Granville developed a line of premium diaper bags to better suit their tastes.

About the business:
Fleurville products are sold in thousands of boutiques and department stores, in a plethora of patterns, fabrics and textures. Sales: $15 Million.

Axioms:

Related Blog Stories:

TOMS Shoes - March 23, 2012

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.

Particle Code - October 28, 2011

Since launching last year, Silicon Valley tech star-up Particle Code company has been the subject of much industry buzz. So perhaps it shouldn’t have come as a surprise that this one year old company, itself the byproduct of an acquisition, was acquired by competitor Appcelerator, for an undisclosed sum earlier this week.

Lucky for us, Particle Code co-founder Galia Benartzi was kind enough to speak with Why Didn’t I Think of That® earlier this month about her company and the revolutionary technology behind it.

Snappy Socks - September 9, 2011

Here’s a mom-turned-entrepreneur who solved a common frustration that most of us just take for granted: Matching Socks.

Podcast Episode #2: “Amazing Cosmetics” - August 8, 2011

It’s an Amazing story about an Amazing company. In this week’s Why Didn’t I Think of That? ® Podcast the Why Guys have a chat with Sue Katz and Lisa Thurman of Amazing Cosmetics.

Confidence and Cheesecake: The Story of Café Barcomi - July 11, 2011

Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.

Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.