December 6, 2016

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Gatorade

Gatorade

What they do:
Re-hydrating drink for sports players

Inspiration:
Because of the heat, players on the University of Florida’s football team were easily dehydrated. The Gator’s team doctor asked a school medical researcher, Dr. J. Robert Cade, for help.

About the business:
Cade and his researchers concluded that the problem was the mix of fluids and electrolytes that the athletes were losing. They developed a concoction that revitalized the body with water, salts, and minerals to keep the athletes strong during the game. When the Gators won their first Orange Bowl in 1967, they gave much of the credit to Cade’s new miracle drink — “Gatorade.” Today, Gatorade is the official sports drink of most major sport teams.

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