When her mail order catalog business failed, this entrepreneur re-focused on the ONE item that sold well. Today big corporations buy her personalized fortune cookies for major clients. Hear the story of Good Fortunes.
What they do:
Make giant chocolate-dipped fortune cookies with personalized messages inside.
Only one item in Karen Belasco Straitman’s mail order catalog business generated huge demand – giant fortune cookies with personalized messages. She dropped the catalog and began specializing in cookies.
About the business:
The company sells giant, chocolate-dipped fortune cookies with personalized messages inside, such as “Marry Me Delores,” “Happy Birthday Jason,” etc. In 2001 Belasco Straitman also launched Corporate Candy Works, which sells personalized color candies to the ad specialty market.