What they do:
Make giant chocolate-dipped fortune cookies with personalized messages inside.
Inspiration:
Only one item in Karen Belasco Straitman’s mail order catalog business generated huge demand – giant fortune cookies with personalized messages. She dropped the catalog and began specializing in cookies.
About the business:
The company sells giant, chocolate-dipped fortune cookies with personalized messages inside, such as "Marry Me Delores," "Happy Birthday Jason," etc. In 2001 Belasco Straitman also launched Corporate Candy Works, which sells personalized color candies to the ad specialty market.
Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.
Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.
While flavors like vanilla, cookie-dough, and rocky road may never go out of style, there’s no end to the possibilities when it comes to tickling taste buds. But… Riesling Poached Pear? Queen City Cayenne?
Can you imagine ordering a book and having to wait while it was printed and bound? Of course not. But some small businesses across the country are starting to realize that having well-stocked inventories isn’t necessary for their business.
Location, location, location! What could be better than a business with the flexibility to always be at “the right place at the right time?”
One of the great things about running a successful business is that, as your success and wealth grow, so does your influence and power. Of course, that’s not always good news for other, competing start-ups.
Just look at the chilling tale of Häagen-Dazs vs. Ben & Jerry’s. This story is an oldie, but a goodie.