Two Olympic snowboarders made $5 million with this idea — edgy gloves for extreme sport athletes. Hear the story of Grenade Gloves.
What they do:
Created a new glove style for snowboarders that would give them a more edgy look.
Brothers Danny and Matt Kass thought that their fellow snowboarders needed a funkier look, so they created glovesl with a para-military, irreverent, in-your-face look.
About the business:
When the snowboarding brothers competed in the 2002 Olympics, they put their logo all over the Olympic Village. Even without a product, it got a buzz going fast. When they were ready with products like Dishonorable Mittens and Shrapnel Gloves, their extreme sports customers were waiting. Within 4 years, the brothers had $5.5 million in sales.