What they do:
Created a new glove style for snowboarders that would give them a more edgy look.
Inspiration:
Brothers Danny and Matt Kass thought that their fellow snowboarders needed a funkier look, so they created glovesl with a para-military, irreverent, in-your-face look.
About the business:
When the snowboarding brothers competed in the 2002 Olympics, they put their logo all over the Olympic Village. Even without a product, it got a buzz going fast. When they were ready with products like Dishonorable Mittens and Shrapnel Gloves, their extreme sports customers were waiting. Within 4 years, the brothers had $5.5 million in sales.
How a flailing Florida football team led to the most popular sports drink of all time.
A couple weeks ago, I covered the story WIN Sports Detergent. A recent article on WIN brought to light a few new details that I thought I’d share with you.
Mark had a problem. He used moisture-wicking running clothes, but when it came to odor, the clothes seemed insusceptible to the charms of washing machines and even the most liberal doses of detergent.
Mark had a problem. He used moisture-wicking running clothes
Today, skateboarding is a 4.8 billion dollar industry. But it wasn’t always that way. Back in Hawk’s high school years, relatively few people knew or cared about the sport. But there was definitely an underground scene, with competitions, and prize money available to those with enough skill. Needless to say, Hawk had enough skill. In fact, he won so many skateboarding competitions that, by the time he was a senior in high school, he bought his own house.