Groupon : Why Didn't I Think of That? ®

Groupon

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Podcast Episode 1: “Groupon”

How did a music major wind up founding the fastest growing start-up in history? In our very first Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos look at the story of Andrew Mason and his tech start-up Groupon, an online daily deal service.

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What they do:
A coupon business that brings groups of people together.

Inspiration:
When Andrew Mason developed a website that bring together groups of people for causes and fundraising, he quickly saw the potential of group power. One year later, he launched Groupon -- a Group Coupon Business.

About the business:
Groupon.com serves major city populations with daily bargains at unbeatable prices. If enough people sign up for a deal, discounts can range from 40 - 90%. Businesses win by getting traffic for goods or services, consumers get huge discounts, and Groupon gets a percentage of the sales. Now that they've gone public, Groupon is worth nearly $20 billion, just four years after launching.

Axioms:

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