What they do:
Make high-end, high-speed gravity sleds for adults.
Inspiration:
After kicking around a number of ideas, unemployed medical equipment salesman Steve Luhr launched a business to re-create the excitement of sledding when he was a kid. He applied new-age materials and hot technology to his idea.
About the business:
The Hammerhead Pro is a high-end, high speed, radical new-gravity sled for adults. Enthusiasts can accessorize the sleds with headlight, taillight, custom runners for fresh snow and other add-ons. Luhr has shipped 4,000 units to date, and with recent revenues hitting a quarter million dollars, is ready for national expansion.
This entrepreneur went downhill fast. He applied leading edge technology to invent a radically new, high speed snow sled – for adults!
How a flailing Florida football team led to the most popular sports drink of all time.
A couple weeks ago, I covered the story WIN Sports Detergent. A recent article on WIN brought to light a few new details that I thought I’d share with you.
Mark had a problem. He used moisture-wicking running clothes, but when it came to odor, the clothes seemed insusceptible to the charms of washing machines and even the most liberal doses of detergent.
Mark had a problem. He used moisture-wicking running clothes
It seems to me like Steve Luhr has stumbled upon a fool-proof strategy: Take a timeless children’s activity, update it, make it significantly more exciting/dangerous, and market it as a must-have for any extreme sports enthusiast. It started when Steve left his job. Steve had been working for BioTek, a medical equipment sales firm, for [...]