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Help a Reporter Out

HARO: Help a Reporter Out

He started a business to help others in his field. Learn how a PR pro uses social networking to find quotable experts for reporters — and makes $4,000 a day doing it. Hear the story of HARO – Help a Reporter Out.

What they do:
HARO connects companies, public relations practitioners and marketing people with reporters looking for background information for stories.

Peter Shankman, a public relations pro, noticed that a good deal of his time was spent connecting reporters with “expert Sources” for stories. Shankman had a knack for bringing the two together, and started a Facebook page to make it happen easier. The deluge of responses, immediately showed him the potential.

About the business:
In 2008, Shankman launched a website called Help A Reporter Out — HARO. The service is free. A reporter goes to the site and requests a source on any given subject. Shankman sends this request in an e-mail, three times a day, to about 100,000 people on his resource list. Each email includes an advertisement, which helps him generate about $4,000 a day in revenue.

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