February 25, 2017

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Home Depot

TheHomeDepot

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What they do:
Home Improvement stores that stock products at the lowest possible prices.

Inspiration:
Bernie Marcus and Arthur Blank were managers for a California based home improvement chain. They were experimenting with heavy discounting -- and the experiments were a success. But before they could take it any further, both men lost their jobs.They took what they learned and ventured out on their own.

About the business:
Marcus and Blank created a chain of home-improvement stores stocked with every low-priced do-it-your-self product imaginable. In 1979, Home Depot was born. Within a decade, the company had 118 locations across the US. Today, there are nearly 2,000 Home Depot stores. Recent annual sales have topped 71 billion dollars.

Axioms:

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