February 25, 2017

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iContact

iContact

Sometimes bartering can lead to big things – really big things! Learn how two college students launched a $26 million e-mail marketing business … by trading software skills.

What they do:
Created a service to manage email marketing.

Inspiration:
In 2002, Ryan Allis and Aaron Houghton were students at the University of North Carolina. Allis specialized in web-marketing consulting, while Houghton did web design and software development. Aaron had just created a software tool for managing email-marketing lists. Ryan tried it and thought it had a lot of potential in his world of web marketing. They decided to combine their talents and make something totally new. The result was iContact.

About the business:
iContact is an online service that helps businesses manage their email marketing. Within one year, iContact turned a profit, drumming up 300,000 dollars in revenue. Recent annual revenue reached over $26 million dollars. They keep the good karma going by donating much of their time, money, and services to numerous causes, charities and nonprofits.

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