January 24, 2017

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Insomnia Cookies

cookielogo

Pulling an all-nighter? How about hot cookies and milk — delivered to your door! Learn how a college student built a business around that concept. The eye opening story of Insomnia Cookies.

What they do:
Deliver hot cookies, brownies, and milk to your door after midnight.

Inspiration:
When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”

About the business:
Berkowitz started his one-man show, baking and delivering his new product – Insomnia Cookies. It was exhausting, but it was so successful at its single campus location, that Berkowitz got money from an angel investor. He grew the business slowly and methodically, and today has 100 employees and 15 locations, with online, walk-in, and call-in ordering.

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