Izze Beverage Company
He loved her blends of juices and sparkling water. Learn how a wife’s tasty drinks inspired a hot new beverage brand.
What they do:
Make and market a line of carbonated juice beverages.
Todd Woloson and Greg Stroh started making European-style beverages with juice and sparkling water to raise money for worthy causes. When sales took off they founded a business.
About the business:
Izze has nationwide distribution in Safeway, Starbucks and Whole Food Stores with sales exceeding $15 million.