LittleMissMatched : Why Didn't I Think of That? ®

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For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


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Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


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Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


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TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


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Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

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What they do:
Market a line of mis-matched clothing, including stockings, tights, pajamas, bedding, swimwear and footwear.

Inspiration:
Began with a joke by Arielle Eckstut, Jason Dorf and Jonah Straw: The fashion world is so crazy, the next big thing will be mis-matched socks.

About the business:
Products sold through small boutiques, plus major retailers including Macy’s, L.L. Bean, Nordstrom. Sales: 5 Million+.

Axioms:

Flat Shipping Rates at LittleMissMatched

Related Blog Stories:

TOMS Shoes - March 23, 2012

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.

Snappy Socks - September 9, 2011

Here’s a mom-turned-entrepreneur who solved a common frustration that most of us just take for granted: Matching Socks.

Podcast Episode #2: “Amazing Cosmetics” - August 8, 2011

It’s an Amazing story about an Amazing company. In this week’s Why Didn’t I Think of That? ® Podcast the Why Guys have a chat with Sue Katz and Lisa Thurman of Amazing Cosmetics.

Confidence and Cheesecake: The Story of Café Barcomi - July 11, 2011

Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.

Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.

Boogie Wipes - May 10, 2011

What’s worse than a kid with a runny nose? A kid crying because his runny nose is red, dry, and rubbed raw from traditional tissues. Two creative moms realized this, and invented Boogie Wipes.