Lucky Break Wishbone : Why Didn't I Think of That? ®

Lucky Break Wishbone

wishbone

Hear the Radio Feature:
Play




Our New Daily Player!

For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo
Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

Play

Get the Why Didnt I Think of That?® Podcast:
Add to iTunesAdd to Zune Podcast RSS Feed Add to Google Reader/Homepage Add to My Yahoo

What they do:
Make synthetic wishbones with the sound and feel of real dried turkey wishbones

Inspiration:
Ken Ahroni became frustrated that every year only two people got to make a wish around the Thanksgiving table.

About the business:
The company makes 30,000 wishbones a day, selling custom-designed, imprinted units for personal, corporate and promotional use. Sales: $2.5 Million+.

Axioms:


Related Blog Stories:

Last Minute Gift Ideas - December 8, 2011

We’re already in the second week of December! I for one have been so busy lately that I not only missed out on the Black Friday and Cyber Monday hoopla, but I still haven’t done any Christmas shopping!  I have a feeling that I’m not the only one, so I thought I’d provide you, dear readers, [...]

Why Small Businesses Matter - November 26, 2011

Whether you go out and spend a little extra cash at a small business today or not, “Small Business Saturday” is as good a time as any for a little reflection. So today, we’re taking a moment to think about the companies that (quietly) make this country tick.

Why Didn’t I Think of That? - December 14, 2010

Every year there are hundreds of new inventions that make you want to scream, “Why didn’t I think of that?!” But the truth of the matter is, most of these inventions will never see the light of day.

Cyber Monday: The Samsung Galaxy Tab - November 29, 2010

The big tablet computer is the Apple iPad. But there’s a dark horse rising in the form of Samsung’s Galaxy Tab.

Giving Thanks and Making Bank - November 25, 2010

Most people don’t take Thanksgiving very seriously. I do. I’m not sure why. It isn’t the food or the rituals. It isn’t the “origins” story as it were–the Pilgrims and Native Americans feasting together for the first time. And, as this is my first Thanksgiving thousands of miles away from my family, I realize it’s [...]